Formula Iozzi is a Milanese brand inspired by cars and motorbikes that creates clothing for stylish men who love adventures. When Emma first joined the team, their social media focused solely on their products. She felt they needed to showcase the essence of Formula Iozzi - the spirit of adventure and exploration.

Emma focused on their brand identity by highlighting exploration and adventure with real-world situations where customers can wear Formula Iozzi clothing. For example, the team took their new waterproof overshirts skiing, and Emma created reels of the overshirts in action. They also went to Cars on Ice in St Moritz, the Mille Miglia, and the Gentlemen’s Ride to bring vintage car inspiration to the forefront. By portraying the brand this way, Emma could showcase Formula Iozzi’s unique selling points while highlighting the spirit of adventure that the brand embodies.